About Us

The apparel industry is entering a new order, shaped not only by national and international economic shifts and fluctuations, but also by social transformation, the climate crisis, technological leaps, and geopolitical tensions. Changing consumer trends, growing sustainability expectations, and accelerating digitalization are making it imperative for the sector to redefine its direction.

The Istanbul Apparel Conference 2025 stands at the very center of this transformation. The Compass for a New Order points to four critical routes that must be followed in this era, each representing strategic priorities that will shape the future of the industry.

1. Route to the New Order
In light of new economic balances, financing structures, and global competition conditions, the sector must reposition itself. This route will outline a new roadmap with transformation scenarios, reliable financial instruments, and sustainable business models. The focus will be on how the sector can remain strong in the changing world order.

2. Route to New and Distant Markets
The sector’s growth depends not only on maintaining its position in existing markets, but also on establishing a presence in new and distant markets. This route will address pathways to strategic target markets such as the United States, while exploring how we can deepen our position in established markets like the European Union and climb higher in the value chain.

3. Route to Innovation
In apparel, technology is transforming not only production, but also design and distribution. This route will focus on AI-powered systems, smart manufacturing technologies and next-generation materials. Practices that make a difference in terms of efficiency, flexibility, social and environmental impact will be highlighted.

4. Route to Branding
Reaching new generations of consumers requires building a strong brand identity in the digital space. This route will highlight the rise of e-commerce, micro-export opportunities, and digitized branding strategies. It will examine how Turkish brands can stand out on the global stage, along with new-generation communication and distribution models.

The Compass for a New Order not only defines our direction, but also how we will move forward together. We are gathering in Istanbul to shape the future of the industry together.